Agentic Commerce: What It Is, Why It Matters for DTC Brands, and How to Get Ready
Jun 10, 2026
10 min
In a few weeks of 2026, Google, Amazon, and Shopify all made the same bet: people will shop by talking to an AI agent, not by browsing your store. Here's what agentic commerce actually is, why it's an opportunity and not just a threat for DTC brands, and the concrete steps to get your store ready.
